Big Mac, fries and an MP3?
Report: McDonald's hoping music downloads, Internet will help attract hipper, tech-savvy crowd.
May 25, 2005: 8:40 AM EDT
NEW YORK (CNN/Money) - 'Would you like a ring tone with that?'
This may become the new customer service catchphrase as McDonald's hopes to reel in the young and tech-savvy with Blaze Net, which allows customers to buy music mobile-phone ring tones, print digital photographs and surf the Internet, according to a report published Wednesday.
The fast-food chain began pilot testing the new ATM-style device May 16 at its new flagship restaurant near the Oakbrook Center shopping mall in Oak Brook, Ill., the Chicago Tribune said. But a spokesman wouldn't say how many restaurants will add Blaze Net.
"It is clearly unique and not a traditional restaurant," Bill Whitman, a McDonald's spokesman, told the newspaper. "But it is a peek at the future of McDonald's through the use of technology, innovative design and contemporary space." Read more...